SEO – The One Must Have To Carry Along With Your Other Business Marketing Campaigns
Almost every business nowadays owns a business website. They spend their valuable time and finance to build an outstanding website for a sole objective, that is getting business leads and conversions for their products and services.
But what if your website is buried deep in the search results? What if your potential costumer/client does not see your website when searching your products and services on the web?
All of you may have experienced that, a user running a search query on any search engine merely moves on to the 2nd page of the Search Engine Result Page (SERP). If the user does not find what he is looking for on the first page, instead of going to the second page, he will run another search with a different keyword or phrase.
So how is this possible to make your site appear on the front page of the search engine result page for every search query run by a user related to your business products or services?
The answer lies in Search Engine Optimization (SEO).
Before I move forward with describing SEO, let me tell you what it actually takes to make your site rank on the first page of any search engine.
There are several guidelines set by search engines to be followed by the webmasters to ensure their users are being served with accurate and relevant search results in respect to their search queries. Sounds simple, doesn’t it?
Well it’s not that simple as it seems to be. And this is because, almost all of the set guidelines are not actually revealed publically. Now this sounds weird.
But don’t worry; there are some experts out there to help you in making your website a primary destination for your target audience.
What is SEO?
SEO (Search Engine Optimization) is a process of optimizing a website with regards to the guidelines of search engines. In simple words, SEO emphasis on making a website’s content relevant to a given search query. And to make it so, they only key is a quality content.
The most simple and ethical approach to highly optimize a website in all aspects of SEO is an appealing content. Here are a few quickies to back your quality rich content and make it more SEO friendly.
It all starts with a keyword research. In keyword research phase, we research alternative search terms that a user can search on a search engine while looking for products or services similar to those you provide.
Once we have a list of our target keywords, we then head on to the On-page work.
There are many such ways for building backlinks for a website. The most commonly used are: Social Bookmarking, Profile Creation, Citation Building, Classified Ads, Image and Video Submission, Guest Blogging, Guest Posting, Doc and PPT sharing, Article and blog submission and several others.
Backlinks surely are the major ranking factor for a website. But, you never want to overdo!
That’s the thing to keep in mind while building backlinks. These can be of the best help or if done wrong, can go worse.
So, that’s it, this was a quick overview of Search Engine Optimization (SEO). But there’s a lot more to research, study and learn. SEO must be carried as an integral and important part of your business’s online marketing campaigns.
Almost every business nowadays owns a business website. They spend their valuable time and finance to build an outstanding website for a sole objective, that is getting business leads and conversions for their products and services.
But what if your website is buried deep in the search results? What if your potential costumer/client does not see your website when searching your products and services on the web?
All of you may have experienced that, a user running a search query on any search engine merely moves on to the 2nd page of the Search Engine Result Page (SERP). If the user does not find what he is looking for on the first page, instead of going to the second page, he will run another search with a different keyword or phrase.
So how is this possible to make your site appear on the front page of the search engine result page for every search query run by a user related to your business products or services?
The answer lies in Search Engine Optimization (SEO).
Before I move forward with describing SEO, let me tell you what it actually takes to make your site rank on the first page of any search engine.
There are several guidelines set by search engines to be followed by the webmasters to ensure their users are being served with accurate and relevant search results in respect to their search queries. Sounds simple, doesn’t it?
Well it’s not that simple as it seems to be. And this is because, almost all of the set guidelines are not actually revealed publically. Now this sounds weird.
But don’t worry; there are some experts out there to help you in making your website a primary destination for your target audience.
What is SEO?
SEO (Search Engine Optimization) is a process of optimizing a website with regards to the guidelines of search engines. In simple words, SEO emphasis on making a website’s content relevant to a given search query. And to make it so, they only key is a quality content.
The most simple and ethical approach to highly optimize a website in all aspects of SEO is an appealing content. Here are a few quickies to back your quality rich content and make it more SEO friendly.
It all starts with a keyword research. In keyword research phase, we research alternative search terms that a user can search on a search engine while looking for products or services similar to those you provide.
Once we have a list of our target keywords, we then head on to the On-page work.
- The On-site SEO: As the term suggests, in on page SEO, we put emphasis on the on-site changes to the code itself as: Meta Tags (Title, Description, Robots), Headers (H1-H6), Image Alts, URL structure, Sitemap submission etc.
- Once the on-site work is done, the link building work starts. It is what we call the Off-page SEO. In off-page SEO, we outreach to great influencers to get your services reviewed and get a referring link from their authoritative site/blog to your website.
There are many such ways for building backlinks for a website. The most commonly used are: Social Bookmarking, Profile Creation, Citation Building, Classified Ads, Image and Video Submission, Guest Blogging, Guest Posting, Doc and PPT sharing, Article and blog submission and several others.
Backlinks surely are the major ranking factor for a website. But, you never want to overdo!
That’s the thing to keep in mind while building backlinks. These can be of the best help or if done wrong, can go worse.
So, that’s it, this was a quick overview of Search Engine Optimization (SEO). But there’s a lot more to research, study and learn. SEO must be carried as an integral and important part of your business’s online marketing campaigns.
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