Responsive Web Application Design - How to Inspire Your Audience

Applications are often confused with mobile applications. We can’t really blame the masses as in today’s tech savvy world Android and iOS dominates the discourse when it comes to technology. But web applications are not pushovers as you can deploy them creatively to realize your business goals. But success for a web application rests on its responsiveness. Users across devices and screen sizes must have a seamless experience with these apps. Let us take you through some of the basic things your responsive web application design must have to inspire your audience.

Minimalistic versus Complexity
Should you opt for a minimalist responsive web application design as a thump rule? The answer to this question is clearly ‘No’ as you should choose a presentation that would deliver best results for your business. If your business has to sell one big idea on the web apps you should definitely avoid information overload on as they can confuse the users. But if you are developing an app that has to offer tons of information to the users you must creatively provide access to the same from the first screen without cluttering it.

Value for the Audience
The perceived ‘value’ that your audience sees in your web application would finally decide its success. Why should they view the app on the browser? How would you address their needs? How the information is creatively delivered to them? It is important for you to have answers to these questions. You must keep in mind that majority of your audience are likely to see the app on small screen devices and hence they should immediately sense value in doing so on a web browser.

Avoid Too Many Forms
Users hate filling up forms while using an application especially on their mobile devices and you should avoid them as much as possible. Ask yourself a simple question – do you need all the information that you are asking for to offer best experience on the app to the users. If no, better avoid it. Don’t go for the traditional way of account registration and let them sign in with their Google or Facebook accounts if required.

Summary: Here we take a look at some of the things you must keep in mind while planning responsive web application design to inspire your audience.