Responsive Web Application Design - How to Inspire Your Audience

Applications are often confused with mobile applications. We can’t really blame the masses as in today’s tech savvy world Android and iOS dominates the discourse when it comes to technology. But web applications are not pushovers as you can deploy them creatively to realize your business goals. But success for a web application rests on its responsiveness. Users across devices and screen sizes must have a seamless experience with these apps. Let us take you through some of the basic things your responsive web application design must have to inspire your audience.

Minimalistic versus Complexity
Should you opt for a minimalist responsive web application design as a thump rule? The answer to this question is clearly ‘No’ as you should choose a presentation that would deliver best results for your business. If your business has to sell one big idea on the web apps you should definitely avoid information overload on as they can confuse the users. But if you are developing an app that has to offer tons of information to the users you must creatively provide access to the same from the first screen without cluttering it.

Value for the Audience
The perceived ‘value’ that your audience sees in your web application would finally decide its success. Why should they view the app on the browser? How would you address their needs? How the information is creatively delivered to them? It is important for you to have answers to these questions. You must keep in mind that majority of your audience are likely to see the app on small screen devices and hence they should immediately sense value in doing so on a web browser.

Avoid Too Many Forms
Users hate filling up forms while using an application especially on their mobile devices and you should avoid them as much as possible. Ask yourself a simple question – do you need all the information that you are asking for to offer best experience on the app to the users. If no, better avoid it. Don’t go for the traditional way of account registration and let them sign in with their Google or Facebook accounts if required.

Summary: Here we take a look at some of the things you must keep in mind while planning responsive web application design to inspire your audience. 

How to Select a Digital Marketing Company for Marketing Your Business

                4 Things Your Digital Marketing Company in New Mexico Needs To Know

In a world that is increasingly going tech savvy you have to work closely with a digital marketing company to improve your online profile. If you have hired a digital marketing company in New Mexico here is what your marketing partners need to know if you want them to help you scale up the competitive ladder.

1. Your Goals
Why are you planning to run the campaign? Do you have any specific goals in mind? While every business would like to increase its digital footprint and increase engagement with audience, marketing campaigns also need to address niche goals such as generate interest around a future product launch, spread the world about a flash sale event etc. You should communicate your goals clearly and precisely to enjoy expected results.

2. Your Business
There is none better than you when it comes to describing your business, its values and missions. Your digital marketing company in New Mexico would have to get under the skin of your business to promote it and add to its brand equity. It is thus important for you to make the company aware of your business goals and objective. You must remember than these goals can be significantly different from the marketing goals of your business.  

3. Your Customers
Who is likely to buy your products and services? What are the aspirations of your potential customers? Where are majority of your customers coming from? The better understanding the team has of your audience they can target their campaign in a better way. Since you have hard data from your sales figures you must share it with the team. If you don’t, a good marketing team would find it out with the downside being your campaign would be slightly delayed.

4. Your Marketing Initiatives
You may have had marketing initiatives run by your in-house team or a another digital marketing company in New Mexico in the past. Since the results weren’t encouraging you planned to make the switch. Don’t shy away from sharing every detail about those marketing initiatives with your new digital marketer. This can help them identify the loopholes in the past efforts and correct them. Also some of your past initiatives may still hold good for the future and they can carry them forward.

Summary – Here we take a look at some of the things that your digital marketing company in New Mexico must know if you wish to get the best out of them.